Page 7 - MARCAGRAFiC BiC Graphic
P. 7

199 3
                19 50
                                                                         •  BIC introduces BIC  Evolution , a
                                                                                           ®
                                                                                                    ®
                BIC  CRISTAL  is launched                                 graphite and coloring pencil made
                            ®
                   ®
                                                                          from recycled materials
                                                                         •  Bruno Bich is appointed Chairman
                                                                          & Chief Executive Officer of
                19 54-1960                                                SOCIETE BIC
                Geographic expansion in Western Europe, the
                Americas, Middle East and Africa
                                                                 199 5
                                                                 Further expansion in Eastern and Central
                          196 1                                  Europe

                          The BIC  Boy logo is created
                                 ®
                                                                                   199 7

                                                                                                     ®
                                                                                   Purchase of Tipp-Ex  the
                196 9
                                                                                   leading European brand
                Launch of promotional products                                     in correction products



                                                                 2004
                         1 9 70
                                                                 BIC launches its sustainable
                         BIC  4 Colours pen is launched          development program
                            ®




                                                                               2009
                1 9 73
                                                                               BIC acquires 40% of Cello
                BIC  pocket lighter is launched
                   ®
                                                                               Pens, the leading brand and
                                                                               manufacturer of writing
                                                                               instruments in India


                       1 9 75                                    20 15
                       BIC pioneers the “one-piece shaver”       December : Cello group sells its remaining
                                                                 stake in Cello Pens to BIC, increasing BIC’s
                                                                 stake in Cello Pens to 100%


                1 9 79
                                                                 20 18
                BIC  adds CONTÉ to its portfolio.
                   ®
                                ®
                A leading brand of graphite and colouring        Gonzalve Bich is appointed Chief Executive
                writing instruments                              Officer of SOCIETE BIC





                                                                                                              5
                   e-dpto@marcagrafic.com                                               www.marcagrafic.com
   2   3   4   5   6   7   8   9   10   11   12