Page 9 - MARCAGRAFiC BiC Graphic

BEING ESSENTIAL TO LAST

Be a part of everyday life!

BIC functional products have become icons, they take on
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even greater value in the eyes of the one who chooses or
receives them. Carefully printed with a special marking and
manufactured in limited editions, it becomes even more
desirable, like a fashion accessory. With its products, BIC
®
offers you this promise.

H I S T O R Y I N N O V A T I O N

A BRAND AMBA S S ADOR MADE FOR ALL
In 1950, Marcel Bich launched BIC's own ball Innovation has always been about optimizing
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pen, the BIC Cristal . Later in 1969, some the performance of existing BIC products and
®
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customers started requesting more and more introducing the simplest, most inventive and
BIC writing Instruments personalised with their reliable new choices for everyone, everywhere,
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logo. The BIC Graphic division was then formed every time. BIC continues to explore new
in Europe. More than fifty years of skills in the ways of anticipating tomorrow's appetite
Promotional products business. for convenience and personalization.

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